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Custom Wristbands: 25 Ways to Stretch Awareness and Your Brand

Ever since Lance Armstrong launched the Livestrong wristbands to raise funds for cancer research, custom wristbands have become a staple in the promotional products industry. While they have become...

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Promotional Product Role Model: Starbucks

It is absolutely no secret that I am a Starbucks green tea addict. But I also patronize their coffeehouses because they do so many things right on a marketing level. And here’s a great example that a...

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